If you asked us yesterday what Swedish House Mafia and Britney Spears, Lady Gaga, LCD Soundsystem, Arcade Fire, Red Hot Chili Peppers, Prince, Blink-182, Green Day, Kings of Leon, Christina Aguilera and My Morning Jacket have in common, we would have said not a whole helluva lot. But that was so 24-hours ago… Pete Tong just broke the news via his Radio One program that, as of December 16, the DJ Mafia trio will be among an elite group of acts that can claim they’ve headlined a show at Madison Square Garden. The only DJs to do it. MSG equals 20,000 people. 20K there to see Axwell, Steve Angello and Sebastian Ingrosso spin records. No question about it, the Madison Square Garden gig will be huge—it’s only one of the most famous rooms in the world—but on July 14, 2012 they’re going to one up themselves when they headline the National Bowl Milton Keynes in the UK. Bon Jovi, Eminem, Linkin Park, Oasis and Robbie Williams are a few of the other names that have helmed that stage in front of 65,000 people. Again, they’re the only DJs to do this. Was this even possible a year ago? We don’t think so.
Sure, the Mafia has sold out some huge venues across the globe, but was Madison Square Garden and the National Bowl even possible a year ago? So the question is, what exactly does this mean for the dance community? As attendance grows and the venues that house the raves grow in notoriety, we see no end to the debate about whether or not if this is now mainstream. As Swedish House Mafia puts it:
Who knows, but the rules are the same. We come. We rave. We love. That is the real code of what we do, and that of those who attend our gigs…the magic of this is that while the scene is the biggest it’s ever been, it’s still the best-kept secret in the world.