American Idol? Ugh. The X Factor? Blah. The Next Great DJ? Hmmm…

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simon

Reality TV is taking over the entertainment world. In the most recent months we have seen camera crews following people that pick through old barns, auction storage units, hunt in the wild for survival and for the past several years compete for fame in Hollywood. It would only be time until one of the fastest growing genres of music would turn into a reality TV show. Simon Cowell of American Idol and The X Factor has developed his new project “The Next Great DJ.”

Cowell will not be tackling this project alone. He has teamed up with Will and Jada Pinkett-Smith with one goal to find the world’s most talented DJs.

The report and statements released have declared that the program is scheduled to release in the US and the UK but has not been released what station it will be broadcasted on.

A statement released by Pinkett-Smith explained the angle and direction of the show, “This show will comb the world to find a new breed of talent.”

There are several big questions that the program is facing. Even though there has been increase in electronic music and performances of DJs, will the show hold the same entertainment value that is held with other shows focusing on vocal performance?

Other critics, like myself, have asked whether or not Jada Pinkett-Smith and Simon Cowell understands the crowd that is associated with the electronic and DJ industry. Additional questions is how do you judge such a competition and what are they looking for, producers? Straight up DJs? A mix of both?

I guess these are all answers that we will have to wait for when the show airs. Hopefully, it doesn’t deliver a misinterpretation to the culture that already exists.

Found this statement from deadmau5 on his Facebook page and thought I'd share with you:

Listen, first of all... lets keep this in mind... a concept like this, and its predecessors are Entertainment. Weve seen alot of shows like this, american idol, dance off, dancing with the stars, blah de blah, weve seen it all. And it sure seems that EDM has been deemed fashionable these days to warrant its own long overdue primetime slot to the masses.

Theres just no way in hell im going to come out guns blazing with an attitude like fuck this, this isnt real DJing, or has nothing to do with anything and blah blah blah  This concept, if anything, is going to catapult the awareness of EDM through the roof. People dont have to embrace this as gospel... nobodys asking anyone to.

Im guilty as charged, ive occaisionally stumbled on some talent show here and there and found myself locked into it simply due to its entertainment value.... whether its some total fuckhead faceplanting on live television, or some lil kid singer whos actually pretty damn good. both eqally entertaining... but you wont see me sitting there thinking OH GOD, THEYRE RUINING EVERYTHING FOR EVERYONE  they arent.

A show concept like this new DJ one im hearing about is going to effectively do one thing,  raise awareness to EDM. Yup, our poor little coveted secret cool underground society will be thrown into the masses. Is this a bad thing? i dont think so, let me explain why:

For the past couple of decades, weve had tons of amazing and talented DJs, and were all very grateful for that, and there is a HUGE influx of new DJs and producer hitting the feilds... so... with this new avalanche of new blood spilling ino the pot, that certaintly leaves the scene in general vulnerably to becoming very stagnant. Meaning, the same old stuff, done a million times over, sounding all very similar, looking all very similar, thus thrusting the culture into this ive seen and heard it all before phase.

Well, say we took on and embraced an idea such as a DJ talent show (which would no doubt become a smash hit) and used this as a conduit to see / hear / experience new things? Give the underdogs a shot, see what happens... and EVEN IF no massive worldwide careers busted out of it... well shit, sure would be entertaining to watch wouldnt it?

A few years ago, I felt i was in this spot that was just not going anywhere... ive played virtually every major nightclub in the world, and of course i felt very accomplished... but at the same time, i thought... well shit!  this is it? now what? what happens after this?  I could count the number of DJs or Producers on ONE HAND who could fill an arena, and put on a massive show. So i took a leap forward, put in millions into what you guys now know as that cube SHOW type thing.... not some dude mashing a crossfader and a play button. I wanted something more immersive than a guy on a picnic table, playing songs together with an LED screen

Funnily enough, the millions we put into that production didnt come out of my ass. It came from years of touring, playing clubs, and just having this vision with this whole mouse head thing. Fate just so happened to strap a rocketbooster under my mousey ass, and it literally took off to the moon. Its more organic than anything else, or at least more organic than winning a talent show.

HAVING THAT SAID. My first gig was in Halifax, all i had was a picnic table, a handful of my own productions, and an ugly ass mouse head that only cost me $500 to make.  In front of an audience of 100 that i gave my all too, and well... here we are now.

So ask me if im against a kid standing in line with a brilliant idea and a worldwide audience. nope.

All i hope is that we can all tune into a show like this, laugh at the failures, and recognize and embrace originality / creativity / showmanship and passion.  and for the purists and self proclaimed elitists out there, feel free to keep your noses in the air while were all VERY much pressured to compete or collaborate with all the new talent that will arrive from the bowlful of hype the EDM scene will receieve.

i, for one, am very much looking forward to having to work harder, be more creative, and come up with new and insane off the wall ideas to keep my own deadmau5 project afloat. As for the rest of the artists out there hoping to keep theyre non-eveolving ideas afloat by doing the same things over and over and over again... well... good luck.