David Guetta Launches Record Label For Shits and Giggles

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By shits and giggles we mean that Guetta has zero plans to make money from it. Good thing too, since making money selling music isn’t the smartest business approach these days. Apparently while onstage at Ultra Guetta broke the news about the imprint. Reading Australian website inthemix this morning I came across this:

“The label that I’m starting—it’s not a business,” Guetta told inthemix firmly. “It’s just an electronic label. I’ve been proposed the idea of starting my own label many times over the years by every major company on the planet almost but that’s not what I wanted to do. This is just for fun, it’s not for making money. I’m not going to make even one Euro out of it.”

The DJ also added that the imprint will be a pop-star-free zone. “The idea of this label is to just release electronic beats and nothing that can go to radio or sell lots of records,” he said. “It’s for Beatport only. I love making records that cross over but I’m going backwards with this label. Everything has become so big with electronic music that I think it’s time for me to do some smaller projects.”