I’ve wondered over the years how EDM culture merrymakers Ultra Music Festival got away with their name when Ultra Music, the record label, has been around much longer. Apparently there are no hard feelings between the two as the powerhouses have just joined forces. Both brands will now tap into each other’s networks and resources. What does this mean for the EDM industry? Ultra will without doubt be the undisputed driving force behind the international EDM community. The announcement was made today, Friday, August 10 by Ultra Music Festival Co-Founder and CEO Russell Faibisch and Ultra Music President Patrick Moxey. Festivals and live events, film and video, live streams, a record label, a publishing arm, an artist and event promotion side, as well as marketing and production. Sounds like all avenues are covered. Billboard has a nice article on the two coming together. You can have a read here.