Black (and White) Keys Abound in New Boys Noize Music Video for Out of the Black Album Track “Ich R U”

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Black (and White) Keys Abound in New Boys Noize Music Video for Out of the Black Album Track “Ich R U”

It’s always a good morning when I open my inbox and discover anything new from Mr. Alex Ridha (aka Boys Noize). Today I was especially thrilled to receive his latest stunning music video for Out of the Blackalbum track “Ich R U.”  Directed by Patrick Jean and Sebastian Loghman, this visually captivating and clever video reminds me of classic 1980’s MTV videos, with a bit of Daft Punk flavor thrown in the mix.  It’s certainly a far cry from the boring and repetitive tour/DJ set-centric videos that we often see coming out of the EDM culture world.  This video tells the simple narrative story of a PC key-adorned protagonist who manages to escape his black and white technological world, only to find himself in a strange new land filled with color and wonder (I won’t spoil it by telling you too much, watch it yourself and see!)

Alex himself explains:

Ich R U is probably the most melodic one on my new album. If you know some of my tracks like Yeah, Jeffer or Shine Shine ...it has that sort of vibe. It surprises me that friends or fans sometimes prefer the melodic or softer stuff I do, especially on my remixes and I think Ich R U is obviously more of a softer one—but its still super funky and Disco6000. Again, it has robot vocals, which I prefer to the human one, haha...

“Ich R U” will see its own single release in mid November 2012.  This release will be accompanied by several remixes of the track.  In the meantime you can purchase the track as part of the amazing Out of the Black album here.  The album also features previously released singles “XTC” and “What You Want,” as well as collabs with GIZZLE, Siriusmo, and the legendary Snoop D-O-Double-G himself.

Be sure to check out Alex’s tour dates below, he’s taking his Boys Noize show on the road with an all-new Live Show in which he’ll be playing nothing but his own music for the first time on all sorts of cool analogue synths and gear, plus he’ll be debuting an all new visual component as well.  I for one cannot wait to check this show out at the Hollywood Palladium on December 15th.

BOYS NOIZE LIVE - OUT OF THE BLACK TOUR 2012

LIVE (*) and DJ Dates
10/13 – London (UK) @ Coronet *
10/15 - Prague(CZ) @ Roxy
10/17 – Zurich (CH) @ Maag Halle *
10/18 – Geneva (CH) @ Salle des Fetes de Thonex *
10/19 – Lille (FR) @ Fantastic Festival *
10/20 – Nantes (FR) @ Stereolux *
10/23 – Oslo (N) @ Rockefeller *
10/24 – Stockholm (SWE) @ Arenan *
10/25 – Copenhagen (DK) @ Vega *
10/26 - Warsaw (POL) @ 1500m2
10/27 – Vienna (AUSTRIA) @ Gasometer *
10/28 – Bologna (IT) @ Link *
10/31 – Milan (IT) @ Limelight *
11/01 – Lyon (FR) @ La Sucriere *
11/02 – Paris (FR) @ La Cigale *
11/03 – Toulouse (FR) @ Le Bikini *
11/04 – Nimes (FR) @ Paloma *
11/08 – Madrid (SP) @ Arena *
11/09 - Frankfurt (GER) @ Cocoon
11/13 – Amsterdam (NL) @ Paradiso *
11/14 – Cologne (GER) @ E-Werk *
11/15 – Hamburg (GER) @ Docks *
11/17 – Munich (GER) @ Kesselhaus *
11/18 - Berlin(GER) @ Columbiahalle *
11/21 - Isla Grande (PR) @ Muelles Panamericano
11/23 - Fort Lauderdale, FL (USA) @ Revolution *
11/24 – Orlando, FL (USA) @ House of Blues *
11/28 – Washington, DC (USA) @ Fillmore *
11/30 - New York, NY (USA) @ Roseland Ballroom *
12/01 – Philadelphia, PA (USA) @ TLA 
*
12/02 – Boston, MA (USA) @ House of Blues *
12/03 - South Burlington, VT (USA) @ Higher Ground Ballroom
12/06 – Montreal (CAN) @ Telus Theatre *
12/07 - Toronto (CAN) @ Sound Academy *
12/08 – Chicago, IL (USA) @ Aragon *
12/09 - Maplewood, MN (USA) @ Myth
12/10 - St. Louis, MO (USA) @ Pageant *
12/11 - Seattle. WA (USA) @ Neptune
12/12 - Vancouver, BC(CAN) @ Venue
12/13 - Portland, OR (USA) @ Roseland Theater
12/14 - Oakland, CA (USA) @ Fox Theatre *
12/15 - Los Angeles, CA (USA) @ Palladium *
12/16 - San Diego, CA (USA) @ House of Blues 
*
12/17 - El Paso, TX (USA) @ Buchanan's
12/18 – Denver, CO (USA) @ Fillmore 
*
12/19 - Austin, TX (USA) @ Kingdom
12/20 – Dallas, TX (USA) @ House of Blues *
12/21 – Houston, TX (USA) @ House of Blues *