Ultra Music Festival Expands: Two Weekends Of EDM Culture Merrymaking

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Last week we brought you the news about Ultra Music Festival tickets going on sale this week on Wednesday. We’ve got some more big news today from the Ultra Music camp… this year they’re expanding EDM culture merrymaking to two weekends of house music and more. March 15, 16 & 17 plus March 22, 23 & 24. Six days of fun in all. The promo video below by Final Kid’s very own Charly Friedrichs (director of the Ultra Music Festival film Can You Feel It) is pretty fantastic. Fantastic is you liked the Ultra film as it showcases 14 minutes of the very finest moments from this year’s event and exclusive previews the double-delight that’s in store for March 2013. Check it out:

After an extremely successful 2012 edition of Ultra in Miami, and the continuous overwhelming demand by disappointed fans that were unable to attend because of the early sell out, weve decided to do what Ultra has always consistently done throughout the years, pioneer, and push the EDM movement forward. So we are adding a second weekend of Ultra. This is a unique concept from anything ever done before in our space, as it will be 2 Weekends... 2 Unique Experiences. There are A LOT of incredible plans and surprises lined up for everyone attending our 15th Year Anniversary!

Adam Russakoff, Executive producer, talent buyer and Director of Business Affairs adds:

Being the first ever EDM leaning festival to go two weekends just supports our position as being the preeminent forward thinking brand in electronica. Although we are already known as having the best and most relevant talent at our events, two weekends allows us to present even more and create two separate and distinct highly unique experiences for our attendees, let alone the impact this will have on the economy in terms of jobs and other ancillary industries like hotels and transportation.

One big question...what’s the line up for next year?