It is clear to see that EDM has been picked up by one fashion house after another as heard in their viral collection videos, on the runway, and booming from the speakers at their boutiques. For the most part, this once again popular music has merely become the updated soundtrack for designers who continue to do what they have always done, create haute couture and ready-to-wear lines that are not quite so accessible to the general public. However, EDM as new multifaceted muse for the fashion industry is beginning to bear some interesting, and more accessible, fruit.
Ravewear = The New Sportswear
While attending glamorous cocktail parties, running boardroom meetings and brushing up on your backhand may be status quo for the glitterati, it is a far cry from the weekend activities of the new EDM obsessed college students. One particular activity comes to mind, attending EDM festivals. This past year has seen dozens of sweaty EDM festivals, or post-rave raves, as I like to call them. These events have become the place where young people spend their weekend dancing, drinking and posing for all those sweat glistening pictures that clog the Instagram stream and are filling up Facebook’s Servers. And where there is posing, there is fashion.
Festival ready clothing, aka ravewear, must be comfortable, eye catching, sexy, breathable, easy to dance in and especially affordable. A number a small companies are taking advantage of this latest fashion niche, and quickly filling the void. Flirt LA, for example, features a full line of neon colored furry leg warmers, cute animal hats and tutus embedded with LED’s. Neon Nancy offers skintight party dresses and light up 80’s inspired bras with a retro feel. Still in its infancy, ravewear has taken the kitschy DIY costumes of rave’s yesteryear (See DJz.com’s “The Evolution of Rave Fashion: A History”) and reproduced them for mass consumption. However, it is only a matter of time before someone invests in a sophisticated line and effectively raises the bar.
A Soundtrack For Your Wardrobe
For years stylists have acted as filters for specialized boutiques looking to set the latest fashion trends. DJs have been doing this same thing, but for your ears, at the local dance clubs. Thankfully, these two postmodern figures are beginning to collaborate, and the French are leading the charge.
Colette is a concept store that brings together, according to the blog Haute World, “...everything that’s hip, unique and hard to find.” This includes watches, sneakers, graphic Tees, books, accessories, and superb EDM including their very own eclectic Colette mix CDs curated by the likes of Michel Gaubert, Marie Branellec, Clement Vache & Beatric Ardisson.
Kitsuné is a French EDM record label and fashion house founded by Gildas Loaec, Masaya Kuroki and London-based company Abake in 2002. Not only does the brand churn out designer clothing, they have 93+ artists, released 10 studio albums, 33 compilations and remix albums, and have stores in Paris, New York and Paris. Did I mention Loaec worked with Mr. Thomas Bangalter from Daft Punk? Of course he did.
Headphones Are Cool Again
One of the most recognizable trend in headgear history is the viral spread of those little white earbuds worn by iPod then iPhone users alike. More than portable micro-speakers, they are both minimal fashion statements and status symbols. Riding the wave of this accessories’ latest rise in popularity, dozens of fashion forward headphone companies are taking back your ears. Rick Alden’s Skullcandy, founded in 2003, offers headphones that are focused on young urban youth. They have a collegiate and pro ball series with your favorite team logos emblazoned on the sides, they have earbuds in wacky color combos with names like “Inked Rasta” and “Vintage Road,” and a tear drop aviator series with clear amber side panels.
For serious audiophiles, Grado, founded by native New Yorker Joseph Grado, has been making superior sounding headphones for 60 years! A definite statement can be made by anyone donning a pair of their Reference Series headphones complete with hand crafted Mahogany earpieces, provided you can afford them. Maybe they do lay away.
Probably the most sought after EDM DJ headphones right now are the sleek rubberized matte black creations of the Danish company, AIAIAI. With only a limited palette of detachable cord colors and two ear cup options, the TMA-1 headphones are a must have for those looking for the black accessory that goes with everything. Of course Seth Troxler has a pair; that’s a silly question.
The new V-Moda M-100 headphones have made a significant impact on the design conscious headphone consumer with the sleek design, customizable colored metallic side plates, and more importantly the rock solid construction which delivers clear crisp sound. They are understated and elegant, but with an audiophile grade punch.
DJs Have Replaced Rockstars as Style Icons
It seems that ever since Sonic Youth ditched the glitzy stylings of their predecessors and set a new tone jamming in nothing more than T-shirts and sneakers, Rock & Rollers have ceded the throne to style icon. Many still look to Pop Stars like Rihanna and Lady Gaga, but DJs are definitely in vogue. A few notable mentions include Trouble & Bass’ Drop The Lime with his gold chain, matching tooth, 50’s pompadour haircut, tattoos and shark skin suits; The ever glamorous DJ duo Posso, never caught wearing bad outfits or without those designer labels; The founder of Minimal Wave imprint, Veronica Vasicka, is always cleanly styled in shades of black and grey with her hair always playfully tussled; New York native and Tech House purveyor Derek Marin regularly holds it down at the underground after hours parties sporting vintage Depeche Mode Tees and his token black horn-rimmed glasses.