Welcome to the future. This bracelet that Nike has created looks like something out of a Star Trek movie—or what the future tracking devices will look like for people on house arrest.
So when I saw this little piece of technology targeted at the “Digital” athlete aka the “Metrics Whore” athlete I immediately had to have it. Being one of those whores and all. The folks at Nike were nice enough to send over a unit for a test run, so I of course started out by seeing how much Nike Fuel I could get with some rotations on the old turntable. Antiquated rotation meets the future, don't you love that and yes Nike, I'm putting it in the “Counts” column for pure ingenuity!
So the idea behind this gizmo is of course to track your progress as you go about your day, the more you move the more Nike fuel you earn until you hit your set goals. Your device also syncs with your Nike+ account so you have a comprehensive look at your metrics including calories burned, steps, miles, run maps, etc. Pretty amazing if you really want to track your progress and they make it fun with games and competitions to motivate you... So far the band seems to be working pretty well and much sleeker than last years epic turd the UP from Jawbone. The FuelBand also functions as a watch, which sounds like a basic feature but it’s nice to have that functionality. Buy here.