Forget Models, Maison Kitsuné Has Yelle, Citizens! and Saint Lou Lou Play Dress Up

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Forget Models, Maison Kitsuné Has Yelle, Citizens! and Saint Lou Lou Play Dress Up

Came across this Dazed Digital post this morning about the French imprint and fashion house and thought we'd share. It was a fashion show in Florence and as the title says, Yelle, Citizens! and Saint Lou Lou played dress up.

Gildas & Masaya's Pitti event came with the wit you'd expect. Why put clothes on models when three acts off your record label could play live dressed in them? Hosted by Ambush design duo Verbal and Yoon, Swedish duo Saint Lou Lou appeared in contrasting red and white looks, French talent Yelle in a playsuit and parka, backed by Eli & Fur, and London's Citizens! dressed identically (a classic rock motif) in grey suits. Citizens! in particular affirmed the (justified) buzz by playing a tight set. The show literature said 'Smile! You are being filmed!' The cameraman was fashion's premier filmmaker, Loïc Prigent, no less.

Forget Models, Maison Kitsuné Has Yelle, Citizens! and Saint Lou Lou Play Dress Up

Check out the rest of the photos via Dazed Digital here.