EDM News: Avicii's New Video For "Wake Me Up" Merges Ralph Lauren's Denim & Supply Co. Into EDM Culture

Avatar:
Magnetic
Author:
Publish date:
Social count:
2

EDM News: Avicii's New Video For "Wake Me Up" Merges Ralph Lauren's Denim & Supply Co. Into EDM Culture

Two-time Grammy-nominated EDM culture artist Avicii and Ralph Laruen's lifestyle company Denim & Supply have released the first official music video for "Wake Me Up," the lead single from Avicii's September 17th album. The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii's beats and melodies with the aesthetic of the Denim & Supply Ralph Lauren brand.

Produced by At Night Studios, the "Wake Me Up" video tells a story about belonging and finding your place in the world. "Wake Me Up" is a new sound for Avicii and has been met with critical and commercial success with over one million downloads worldwide: "Wake Me Up" debuted at #1 in 47 countries, including the UK where it set a new record for the fastest-selling single of 2013.

Follow Avicii on Facebook | Twitter