EDM News: Major Lazer's Flamboyant Paradise Directs La Yegros' Video For "Viene De Mi"; File Under Neo-Cumbia European Chart Climber

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EDM News: Major Lazer's Flamboyant Paradise Directs La Yergos Video For "Viene De Mi"; File Under Neo-Cumbia European Chart Climber

Argentinian's have always seemed a little bit weird. Not weird meaning bad, but weird meaning good. They're like Spanish, but they're Italian (or is it the other way around?) and all into their asado, malbecs and mate. They pronounce every 'Y' sound with a hard J (its not 'yo' it's 'JHO!').

But when they're not into food and linguistics, they're making some pretty killer music, especially the neo-cumbia music lead by label ZZK. Think of it as cumbia with an electro influence and a hipster attitude. It's quirky, left field, and might have some pretty bad (meaning bad) ironic tattoos, but you can still get down to it. Knowledge of it will score you a KCRW internship quicker than memorizing the entire Little Dragon catalog.

La Yegros, an Agentinian neo-cumbia band, are breaking enough ground to land spots on the European music charts, and are looking to hit the U.S this summer as well. Their video for "Viene De Mi", directed by Major Lazer's Flamboyant Paradise, has enough individualist identity and be whoever and what you want attitude that it might just be able to break through.

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