The first day of the Billboard/THR Film & TV Conference covered a wide variety of topics and issues facing composers and publishers today. Also beyond a roundtable meeting, there was a distinct lack of discussion about the EDM genre within the business.
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In a small roundtable entitled “Film, TV and Advertising Opportunities for EDM”, composer Andrew Lein (of Denmaster Studios) discussed how he sold his electronic “anthems” to a variety of clients including Major League Baseball and Fox Searchlight.
He explained that since the genre is changing so quickly, it’s important to send out your absolute best work from the first pitch and make that first pitch as soon as you can. “People are getting really good at this, even in just a couple of weeks they’re putting out quality tracks,” he said.
Lein also suggested that young composers and songwriters reach out to the ad agencies that often direct how commercials, short films and other spots are made. “You have to reach out to every position on the baseball field,” he said. “If someone within the agency loves what they hear, they’ll want to present it to their bosses.”
Above all, Lein expressed excitement about what’s to come. “The new generation is listening to EDM on a regular basis,” he said. “And some of the biggest industries are now looking for this music to put in their spots.”