SFX & Clear Channel Form Marketing & Content Partnership - EDM News

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SFX & Clear Channel Form Marketing & Content Partnership - EDM News

SFX Entertainment, a global producer of live events and digital entertainment content focused exclusively on EDM culture and other world-class festivals, and Clear Channel Media, the leading media company in America, announced today an innovative marketing and content partnership centered on the fast-growing electronic music category.

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The partnership, which combines the largest player globally in EMC with the world's largest radio and digital broadcaster, contains three key initiatives: a national DJ/Producer contest in partnership with Beatport; a weekly Beatport Countdown show; and an original live event series. Specific plans for 2014, include:

· The creation of a national DJ talent contest airing live on select Clear Channel stations nationwide, as well as on Evolution, iHeartRadio’s dance music hub, with parts of the competition taking place at iHeartRadio Theaters in New York and Los Angeles. The winner will appear at Mysteryland, SFX’s newest U.S. festival taking place on Memorial Day 2014 weekend on the hallowed grounds of Woodstock in New York, and also receive a recording contract with Beatport and a major record label.

· The creation of a weekly Top 20 Countdown from Beatport, to air on Clear Channel stations nationwide. With almost 40 million unique users per year, Beatport has become the premier on-line destination for dance music downloads, mixes, live DJ performances and news.

· The original live event series provides a framework for event creation in the electronic music space, specifically a national EMC event program focused around Halloween 2014.

“Partnering with the clear leader in broadcast and digital radio is a key strategic relationship for SFX,” said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. “The framework we have established with Clear Channel, whose stations include KIIS-FM and Z100, brings the electronic music category to a broader audience and delivers on what we believe the young music consumer wants today. It also allows us to amplify the promotion of DJ/Producers who are the life-blood of our industry.”

“The demand for electronic music continues to increase across all of our platforms at Clear Channel,” said John Sykes, Clear Channel’s President of Entertainment Enterprises. “This strategic partnership with SFX will give our audiences access to a deeper selection of music content and live events."

Fourteen years ago, Sillerman sold the first incarnation of SFX to Clear Channel for $3 billion.