While most DJs in EDM culture are stoked when they hit certain 'like' milestones on Facebook, deadmau5 (Joel Zimmerman) is dismissing it. His recent status update says "hahaha 8.5 million likes. ... probably supposed to say some "wow ermgagerd 8.5 people clicked liek on a feacebek! PRIZES FOR YOU".
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He goes on to downplay the importance of of like, equating them to simply "pushing a button on the internet", and ponders the idea of selling likes, or possibly creating a webpage that just has a button on it to see how many clicks it got.
Zimmerman also digs on people that have liked his page, saying:
HAY. thanks for likking shit. hell, a lot of my likes are some lil fuckin weirdos that feel the dire need to come on here and proclaim to the deaf masses that whatever shit theyre into is somehow superior to others... but who gives a fuck, you clicked the button! go you!
deadmau5 currently has 8,512,860, with the majority of his likes coming from Mexico City.
In a later status update he says "click unlike... i wont take it personally. lets see if we can at least get it down to 8.0 million by the end of the day."