Heineken's new campaign, The Odyssey, is designed to showcase the unique skills every man can have in their arsenal. Their video, which elicits the skills of twenty real men and their talents (ranging from bird calling to lady throwing), has drawn a mass response from the internet. Many are wondering if those skills displayed are real.
Heineken has issued the below response to sceptics’ comments on its latest advertising campaign, ‘The Odyssey’, after debate was sparked online about whether the men in it were truly skilled.
Sandrine Huijgen, Global Communications Director for Heineken, commented: “When we saw the comments about The Odyssey TVC, we wanted to show that there are no boundaries between real and fake, proving that real men have unique skills, and everyone is legendary at something.”
Heineken's response shows the world behind the scenes of The Odyssey- no tricks, no fakes, it’s all real. The takeaway is - everyone is legendary at something!
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