EDM event producer SFX Entertainment has just announced that in 2015 they will bring the Brazialian rooted music festival Rock In Rio to Las Vegas with support from iHeartRadio. Founded by entrepreneur Roberto Medina, Rock in Rio has redefined the modern music festival experience with its immersive combination of the biggest names in music and a massive entertainment attraction for fans and families.
MAGNETIC RECOMMENDS: Tomorrowland Sells Out In Less Than An Hour
Rock in Rio, which first launched in 1985 has been a cultural phenomenon in Brazil. Designed to return joy and confidence to the people of Brazil at the end of a military regime, Rock in Rio’s inaugural event broke music festival records with 1.38 million attendees – five times larger than Woodstock. There are now 13 Rock in Rio festivals that take place across three countries. Last year’s festival in Rio sold out all 600,000 tickets in an unprecedented four hours.
Medina says “In May 2015, World’s legendary music festival will touch down in the heart of Las Vegas, creating a magical experience for music fans, brands and the local community. After 30 years of entertaining audiences around the world, the time is right to bring the Rock in Rio experience to the United States, the biggest stage in the world.”
Rock in Rio’s arrival in the United States follows an agreement signed last year with SFX Entertainment to acquire a 50 percent interest in the company. SFX Entertainment, founded by Robert F.X. Sillerman, is the world’s largest producer of live events and entertainment content focused primarily on electronic music culture and produces popular international EDM festivals including Electric Zoo and Tomorrowland.
“It’s exciting to be a part of the team bringing Rock in Rio to the United States for the first time,” said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. “Rock in Rio has been a cultural phenomenon across the globe for three decades, but the brand is only growing stronger. By combining the entertainment force of Rock in Rio and electronic-music pedigree of SFX Entertainment and the support of iHeartRadio, the sky is the limit for this great music festival. We can’t wait to show Americans what Rock in Rio is all about.”