Jay Z With LA Mayor Eric Gacetti And United Way CEO Elise Buik Announcing Made In America Los Angeles Credit: Billboard
It looks like Jay Z might be an unofficial Electronic Dance Music ambassador. The New York based rapper confirmed earlier this week that the multi-genre Made In America Festival would be taking place in Downtown Los Angeles (as well as in the festival's home city of Philadelphia) Labor Day Weekend 2014.
That's just good news on face value. But looks there might be even better news for fans of EDM. The LA Weekly is reporting that Live Nation has a proposal in the works that includes both Insomniac and Hard Events hosting a stage during the two day long event.
Dennis Romero of the LA Weekly writes:
Two concert industry sources with knowledge of the situation told us that Made in America organizer Live Nation was weighing the possibility of having two of America's largest rave-oriented promoters host the dance stage at Made in America.
The Hard festival would take Saturday and Insomniac Events would take Sunday. But the idea is just that, a proposal in its early stages, we were told. Live Nation owns Hard as well as half of Insomniac.
Live Nation, who is producing Made In America along with Budweiser, owns stakes in both Insomniac and Hard Events. Both of whom produce EDM shows. The two companies have seen recent troubles securing LA venues after a 15 year old girl overdosed on drugs at Insomniac's 2010's Electric Daisy Carnival. The event was held at the Los Angeles Memorial Coliseum.
The LA Weekly is speculating that having Insomniac and Hard present stages at the Made In America Festival might be a "back way" in to having more EDM shows in Los Angeles, especially at Grand Park, where this year's event is to be held. Both companies have expressed interest in holding events at the park; having Jay Z "bring in the EDM" might just be the way to avoid the public scrutiny associated with trying to promote a rave.
Source: LA Weekly