Assembling the leading lights in underground electronic dance music, the Apex Tour traveled across North America in April and May, hitting 10 cities. Reverting to the founding ethos of dance music in America, the tour showcased artists in a variety of spaces including lofts, warehouses, theaters and club venues. In each city Apex worked with promoters with a proven history and dedication to dance music culture.
The above video was shot in Los Angeles, the eighth stop of the tour. Here, Apex took over Lot 613, a private events location on the fringe of the LA Arts District. The lineup for LA included Droog, Joy Orbison, Tale Of Us, Split Secs, Blond:ish, Danny Daze and Justin Martin.
The concept behind the Apex Tour is a step away from the bombastic bottle service underpinning much of the current EDM explosion. It is a tour built around artists who share a focus on musicality and craft, many of whom had built a career long-before electronic music's current popularity.
Apex’s debut tour featured a wide selection of DJs from Resident Advisor’s #1 DJ of 2013 Dixon, house favorite and recent Mixmag cover star Maceo Plex, the exploding Italian’s Tale of Us, electronic pioneer James Holden, the sultry and acclaimed Maya Jane Coles, dirtybird’s Justin Martin and Kill Frenzy, techno doyenne Magda and British beat star Joy Orbison alongside the venerated talents Thugfucker, Michael Mayer, DJ Tennis, Catz n Dogz, Danny Daze, Blond:ish and Harvard Bass.
In each city Apex paired only a few artists allowing them to play for extended periods. Far from rigid reduced set slots, Apex gave the artists the flexibility and freedom to perform their sets as they wish, with a natural ebb and flow. Each night will be a true journey, helmed by the best creative minds in underground dance music.
Apex is supported by Sapporo and Red Bull. The tour is produced by Embrace Presents and Liaison artists, with event production and design handled by Strangeloop.
For more info on Apex, click here.
Video Credit: Imagination Visions