Universal Music Launches Aftercluv Dance Lab, A New Latin EDM Label

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Today Universal Music has announced that they will be forming Aftercluv Dance Lab- A new Latin EDM label with a reach to both a global and general audience.  This division will focus on artists such as Mexican trio collective 3BalMTY, Spanish DJ Juan Magán, Venezuelan duo Atellagali, Brazilian Marcelo Cic and Portugal’s Buraka Som Sistema.

Billboard broke the news today when they wrote:

The launch of Aftercluv was formally announced today (Dec. 3) by Jesús López, Chairman/CEO of Universal Music Latin America & Iberian Peninsula.

Aftercluv will fall under the UMLE umbrella but will be associated with PM:AM Recordings, Universal Music Group’s global dance network. It will be the first major Latin label operating in the entire region dedicated to dance and EDM and will act as a one-stop-shop entertainment company that includes label, management, promotion, booking and merchandising operations.

"Aftercluv Dance Lab positions us even closer to today’s Latin American youth consumer habits and to the fastest growing musical genre of the last decade,” said Jesus López, the Chairman/CEO of Universal Music Latin America & Iberian Peninsula.

In addition to the artists above, the label will also do promotion and booking for many mainstream/pop artists inLatin America. These include Suzie del Vecchio and Dutch DJ D-Wayne, who’s mixed for the likes of Enrique Iglesias and Jennifer Lopez and is currently releasing on Afrojack’s Wall Recordings.

The label will also do promotion and booking for mainstream acts in Latin America. These include Suzie del Vecchio and Dutch DJ D-Wayne, who’s mixed for the likes of Enrique Iglesias and Jennifer Lopez and is currently releasing on Afrojack’s Wall Recordings.

Aftercluv will also launch a merchandising division that will include a clothing line. All label information and news will live on the website here.

Via: Billboard