Live Nation Labs Lost In A Shuffle, Changes Abound

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Live Nation Labs Lost In A Shuffle, Changes Abound

Change is coming to Live Nation Labs, as reported by Billboard.

A source with knowledge of the situation tells Billboard [Live Nation Labs executives] Garland and Kaplan exited Live Nation sometime in December -- the pair's contracts were up, and were not renewed.

Part of the controversy seems to surround the addition of BigChampagne.

Live Nation Labs was launched in late 2011 following the acquisition of media measurement start-up BigChampagne, co-founded by Garland ... the source tells Billboard that Big Champagne's purchase price was $12 million, not the $30 million reported elsewhere.

Live Nation Labs eventually acquired the music aggregate Boomrat as well. Billboard reported this past summer from a source that the acquisition "put the deal in the seven-figure range, with another seven figures pledged for investment." It's unclear if Boomrat's move was prompted by troubled waters, or if acquisition spending played a role in these Live Nation Labs moves.

So what does this mean for you? Well, Boomrat announced in November that it had found a new home at Insomniac. Some might think this spells death for the site, but Boomrat released a statement much to the contrary.

It's hard to tell what the impacts will be from this shuffle, but perhaps one's loss is another's gain.

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