In 2015, music videos just aren't appreciated as much as they used to. Much of this has to do with our generation's attention span, and anything longer than 15-30 seconds will leave users bored or just skipping through. We've seen some great videos lately from Dillon Francis, Claude VonStroke, and Alsion Wonderland, but you really have to do something out of the box to get noticed.
Dillon Francis basically made a porno, Claude VonStroke had a big orange creature having sex with a hot blonde girl, and Alison Wonderland had people running around for ice cream like it was cocaine. You get where we are going with this. People love the flashy and bright and inappropriate, but having an actual plot in a music video has become a thing of the past.
This is what we loved about music videos from Rudimental, which told inspirational stories and could literally bring tears to your eyes. Now Disclosure is going down a similar path, telling a story through a four-part series of music videos. Their recent Gregory Porter collab is part one and sets the scene for their upcoming album CARACAL, and goes behind just music.
From Disclosure: We wanted to create something very different with our music videos this time around, something unique that would connect all the songs from the album and the videos in a special way. This is the first of a series of four amazing videos directed by Ryan Hope that come together to create a short film… 'CARACAL' so, as each music video comes out... The plot unfolds. We hope you enjoy!"