Peugeot Fractal taps SubPac and Amon Tobin For New Concept Car

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Harrison Williams
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Peugeot Fractal

Music and driving seem to go hand in hand. We all love throwing on our favorite track while we're zooming down to road, blasting music and turning heads. Speaking of turning heads, the new Peugeot Fractal concept car is sure to do so with it's sleek design. But that's not all that makes this new car a special one.

With the Peugeot Fractal, the french automotive company wanted to build a car with a focus on sound and music. For the interior and exterior sound design they sought out international electronic music producer, and Ninja Tune artist, Amon Tobin to take control of it's features. the result is a futuristic and edgy look, similar to the music and live performances that Amon Tobin is known for. The design is seriously epic and the execution is precise.

What makes the Peugeot Fractal even more special is the technology that is built in. Providing the utmost in quality sound experiences, the low-frequency obsessed SubPac has integrated its Tactile Bass technology into each seat of the vehicle. “Music is a central part of the driving experience. Integrating SubPac technology into the automotive world has always been a part of our road-map, and we’re beyond thrilled to be a part of the forward-thinking Peugeot Fractal,” said John Alexiou, SubPac’s CEO. "Once people physically feel the true impact of music and sound, there is no going back to just hearing it”.

For anyone who has ever used a SubPac it's easy to see how having them in the seats of a vehicle can be absolutely brilliant. Perhaps this is the start of a revolution within the automotive world. We won't speculate any further, but this is something very progressive from all parties involved.

The Peugeot Fractal will be unveiled at the 2015 Frankfurt Auto Show from September 17th-27th.

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