Proximity Makes Its First Release

The trend of YouTube channels expanding into broader media brands continues with Proximity's latest move.
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The trend of YouTube channels expanding into broader media brands continues with Proximity's latest move.
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Following the footsteps of UKF and Eton Messy, prominent EDM-focused YouTube channel Proximity is branching out into releasing content of its own. Their first release is a big room track by Paris & Simo x Jakko ft. Paul Aiden - "Here Tonight".

I spoke to Blake Coppelson, founder of Proximity, who told me that he's “looking for unique songs that can work in both live and listening settings” and intends for featured artists to grow with the label. He also said that Proximity will release its own tunes on all distribution channels, including iTunes, Spotify, and other streaming services