What Does The SFX Meltdown Mean For The Future Of EDM?

Are the major malfunctions of SFX going to stain the culture of Electronic Music?
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David Ireland
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Are the major malfunctions of SFX going to stain the culture of Electronic Music?
TomorrowWorld Image 2015

TomorrowWorld  2015

NPR posted an article yesterday with this zinger of a headline:

"EDM After The Drop: What A Wounded Corporate Giant Means For Dance Music Culture."

The industry and even the fans have been watching this EDM corporate debacle unfold like a season of The Real Housewives Of Atlanta.

Mud, both figuratively and literally, has been flying on all sides. From allegations of shady dealings to conspiracy theories of stock price manipulation, it's all been a little dramatic.

The article has some great commentary from key sources and is worth reading if you are curious about the details of what this might all mean for EDM from an industry perspective.

Are we suddenly going to see the bottom drop out of the scene that we love because Darth Sillerman and his even empire have put greed before culture and practical due diligence, probably not.

Here's what I wrote in an OpEd a little while back about the future of EDM in the USA.

Electronic music culture is constantly evolving, and we have finally reached the dividing line where people will start crossing over to the "Deeper Side." Real fans are still excited about the music and more and more events like CRSSD Festival are popping up to cater to this audience, the tide is finally turning.

Even Vegas is getting Super Star DJ fatigue in a pretty serious way, because overpaid and overhyped DJs are getting old fast and killing the bottom line, but I'll save that for my next OpEd.

EDM Sith Lord, Darth Sillerman

EDM Sith Lord, Darth Sillerman

From The NPR Article 

Mud has a way of capturing the popular memory of a music festival. After stormy weather hit this year's massive TomorrowWorld, an electronic dance music gathering held in Chattahoochee Hills, Georgia on September 25-27, images circulated online of self-identified festival goers sleeping, stranded, on the soggy ground. Organizers of the event, which last year drew 160,000 people, ultimately closed off the final day to anyone not among the estimated 40,000 on-site campers.

TomorrowWorld has promised refunds, and a festival spokesperson told NPR in a statement, "The safety of our attendees is our top priority." But the public-relations disaster came at a curious time for the fest's parent company, SFX Entertainment, and the world of EDM as a whole.