YACHT Apologize for Their Elaborate "Sex Tape" Hoax

Did YACHT go too far with this elaborate PR stunt?
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Did YACHT go too far with this elaborate PR stunt?

When news first broke about YACHT and their supposed sex tape being released without their consent, the support from fans old and new came rushing in. They even said they wanted to get ahead of this breach of privacy and release it themselves, so as to not be the victims of this unsavory character who apparently got their hands on the sex tape and wanted to release it to the world. With that being said, the news was not met without skepticism from many in the industry, including this publication.

Little did everyone know, it was all part of an elaborate PR stunt that may have backfired due to it's insensitive nature. The tape was in fact released, and I guess you can call it a "sex tape", but it wasn't the kind that everyone thought. In reality it was a staged video where the two band-members ripped off their skin and revealed that they were actually aliens. The aliens had some really gross "sex", but there was no nudity or anything that the perverts really wanted to see. And all this was to promote the new video for their track ‘I Wanna Fuck You ‘Till I’m Dead’.

The indiepop duo took to Facebook to clear the air and apologize to anyone they may have hurt:

“First off, we’re sorry.

The reaction to this endeavor highlights a glaring error we made in positioning ourselves as the victims of a leaked sex tape. We understand that positioning it that way from the beginning was an egregious mistake, and are so ashamed we hadn’t considered this beforehand.

Yes, this was all a “hoax” or “PR stunt,” and one we were so excited to share. While there is inherent deception in pulling a hoax, it was never our intention to mock or make light of anyone who has been a victim of a privacy violation like the one we mentioned. This was a lazy starting point for what we wanted to be a much more fun story about the expectations of a sex tape and the frenzy surrounding the taboo of sex, especially juxtaposed with our own non-celebrity. We failed to tell that story. Instead we told a much darker and more disturbing story.”

You can read the full statement here, which wraps up with, “PS: We’re sorry for our shitty non-apology yesterday, too. There’s no justifying it. We clearly didn’t get it then. We get it now.”