Magnetic Magazine's David Ireland catches up with Microsoft's communication designer and author Geoffrey Colon to chat about his new book, Disruptive Marketing.
How has marketing changed and what can we learn from the past that is still relevant in today's digital landscape? How can DJs break through in a cluttered market place? Why do so many festival promoters get it wrong in the event of a crisis?
We discuss all of this and more. Press play!
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Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he markets search advertising products for Bing. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, The Huffington Post, The Guardian and The Los Angeles Times. He has also appeared on NPR and Cheddar TV.
Colon has written his first book, Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (AMACOM), out now on Kindle, audio and hardcover.
Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather and digital community supervisor at 360i in New York City.
Colon has done work with several influential brands including Spotify, Netflix, American Express, IBM, The Economist, USA Network, WWE, History Channel and Red Bull. He also worked with high profile music artists including Britney Spears, Christina Aguilera, The White Stripes and Moby.
He is a graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communication.
Geoffrey is host of the weekly marketing podcast for eccentric minds Disruptive FM, producer and host of video blog series The Disruptive Marketer and regularly writes on LinkedIn, Medium and the Microsoft Search Advertising blog. He is an avid speaker on the global marketing conference circuit.