Have you looked at Ben Sherman recently? I imagine it’s a pretty exciting time over there. Working with Dazed & Confused, one of the world’s most respected contemporary fashion and lifestyle publications, on the Englishman in New York campaign is definitely a good look. The concept behind the collaboration was to track down an assortment of young, successful Englishmen (read well-traveled and discerning) who have made New York their home and let said Englishman pick his own look from the season’s collection. They then shot a little video segment of that Brit in his New York neighborhood thus becoming one of the stars of their Autumn / Winter campaign… a true multi-channel campaign combining the power of print, moving image and digital media—we like it. Here are two of the four featured in the new campaign. All of the Englishmen will be profiled within a six-page article to appear in Dazed & Confused's September issue, which is out now.
The global menswear range is being presented in three distinct collections. Here’s a little breakdown on the happenings.
The Plectrum Collection:
The idea here is to showcase the brands more directional and contemporary lines—geared towards a sartorially savvy, new wave of “modernist” consumer. The premium products utilize carefully sourced fabrics and materials, and feature an understated Plectrum logo, which was inspired by the guitar pick.
The Script Collection:
Think classic pieces and fashion staples. These are easy to wear offering for those who still consider looking good to be of utmost importance.
The Heritage Collection:
This is replacing the brands Signature line and consists of core items such as classic Oxford and gingham shirting, tipped polo’s, Harrington jackets and clean and considered knitwear.