Diplo’s Mad Decent launched a new imprint called Jeffree's. The idea is to innovate, to showcase sounds from up-and-coming producers while streamlining the way we, the consumers, acquire our music. A new single will be available for free every other Thursday at the Jeffree’s website. The first release will be "Heyo" by Vancouver DJ duo Expendable Youth. Higher resolution versions of the songs will be sold as part of a compilation that will be available on iTunes and Beatport every two months. Here's the original, hit up the Jeffree's website for remixes by Javier Estrada, Shawn D and Astronomar.
Our new extension of the label, Jeffrees, is the best new music—the most progessive, the most amazing. The deepest underground and subterranean sounds from the Earths crust; the best sounds available and its free. Its what Mad Decent was originally made for—new artists thinking outside of the box. -Diplo
BTW, a tip of the hat to Diplo for for his second Grammy (previously nominated for M.I.A.'s "Paper Planes") as producer for Chris Brown's three times nominated "Look At Me Now!" The Rap Song of the Year nominee infiltrated clubs and radio waves and garnered over 132 million views on YouTube, arguably one of the biggest hits of the year. In addition to the Grammy nod and Jeffree's, Diplo is gearing up for the sophomore release from Major Lazer and more world touring and will release his first book with photographer Shane McCauley through Rizzoli.