Skip to main content

The Earnest Endeavours Guide To London

  • Author:
  • Updated:

London based Earnest Endeavours is an art-led record label slash magazine slash collective of producers and musicians to designers, painters, photographers, writers, promoters and even chefs. Think old school British meets new school international swagger.


The story starts with Patchwork Pirates (DJs Tom McCarthy, Terence Teh and Alex Stevenson), three childhood friends that later found themselves hustling around the music industry as journalists, label managers, promoters and PR types. Around this time, whilst DJing at Fabric and countless other clubs, warehouses and dive bars across UK & Europe, the trio founded the beloved east London party, Thugs & Hugs. Hosting early shows from the likes of Hudson Mohawke, Rustie, The Blessings, Nosaj Thing, Jackmaster, Joy Orbison, Slugabed, Starkey, Brother Reade, Rusko, Caspa, Lazer Sword, DJ Dials, edIT, New Look, Hovatron, Fulgeance, Zombie Disco Squad, Toddla T, Sinden and Squeak E Clean to name a few.

That event now retired, Earnest Endeavours is here. The inaugural vinyl release was the “Kiss n Tell” EP on October 24th from San Francisco’s B. Bravo (aka Adam Mori). Number two, “Orchid,” was from the duo Widows, long time Patchwork Pirates co-conspirators from Los Angeles. Simple drums and stories never sounded so great. In Jan 2012 Earnest Endeavours will release the “Darkhouse Family” EP (check their recent mixes for both Dazed & Confused and Spine TV for a hint of what they're about) and an EP from Osaka’s Masaki Konagai (aka mindfullpeace aka MFP) due for release early next year.


The idea behind this series of city guides we call Latitude and Longitude is simple. Who would we call if we were visiting X city on the map. In this case London—and we’re looking at it through the eyes of the men behind the Earnest Endeavours imprint. A personal look at the city Terence Teh, Tom McCarthy and Alex Stevenson call home. An expressive virtual tour; a way for you, the reader, to make a connection with these men on an individual level outside of their normal creative realm. This isn't meant to be a "cool" test in any shape or form. Welcome to the Earnest Endeavours guide to London.

Widows "Orchid"

B. Bravo "Kiss 'n' Tell" EP (Teaser)

• Latitude (shown as a horizontal line) is the angular distance, in degrees, minutes and seconds of a point north or south of the Equator. Lines of latitude are often referred to as parallels. • Longitude (shown as a vertical line) is the angular distance, in degrees, minutes and seconds, of a point east or west of the Prime (Greenwich) Meridian. Lines of longitude are often referred to as meridians.

London must be one of the ultimate love and hate cities in the world. I know people who have been spat out and have vowed never to come back, I know people are born, raised and will die in London. I do know that it’s a huge source of inspiration and one of the most forward thinking creative places in the world that creates new art, new music, new cultures... but it is also relentless. Everything seems harder in London. The traveling, the snide somewhat jaded London viewpoint and the often dog-eat-dog approach that some people take to get by. That is not what Earnest Endeavours is about though. We’re about the community, the collaboration, the outside sources of inspiration as much as the amazing remix culture and heritage that London has produced... especially music and sound system culture, electronic music and arts. It’s just a London ting. -Terrence Teh


Take on the weather:

"It’s London, England. That’s the only way to explain it. It’s blazing sunshine then pissing rain. It was overcast all of August when it should have been our summer. It’s a cliché but it’s real. You just have to be optimistic... then move to Los Angeles."

Best way to get around town:

"Walk, bike, bus, tube, over ground."

Winning Restaurants:

Without dwelling on the negative (we know what London’s reputation is like for food) we’d rather get involved with the amazing food and restaurants we get down with in London, and we’ll try and do a round-the-world type vibe. This is the real London food guide and the roll call to go Google... -Terrence Teh

British Meat:

Hawksmoor:10/12 Basinghall Street, London EC2V 5BQ


Best Curries & Chops In Town:

Lahore:2-10 Umbeston St. London, E1 1PY


Tayyabs:83-89, Fieldgate St. London, E1 1JU


French-Inspired Comfort:

Brawn:49 Columbia Rd, Bethnal Green, London, E2 7RG


Tweaked Italian:

Polpetto:Upstairs at The French House, 49 Dean Street, London, W1D 5BG

Scroll to Continue

Recommended Articles

Legendary British…Again:

St John:26 St. John Street, London, EC1M 4AY


Basque Tapas:

Morito:32 Exmouth Market, Islington, London, EC1R 0

Best Soup Dumplings In Town:

Leong's Legends:4 Macclesfield Street, London, W1D 6AX

Good Ole Fashioned Sichuan Fire & Hand-Pulled Noodles:

Baozi Inn:25 Newport Court, London WC2H 7JS


Sichuan Folk:32 Hanbury Street, London, E1 6QR


Favorite place to take a visiting friend:

Our postcode is N16—thats the London borough of Hackney, more specifically Stoke Newington and Claption..., which are awesome districts, rammed with independent shops, cafes, pubs and restaurants. Most of our visiting friends are other DJ/producers passing through London on their European tours so we always like to share our favorite food n drink spots with them. Good eating is a full-blown obsession of ours so if Terence isnt doing one of his legendary home cook-ups then we always make an effort to dine out, be it a traditional Sunday roast (The Londesborough pub in N16 does amazing pork belly); proper Indian food at Tayyabs in Whitechapel; or the ultimate steak dinner at Hawksmoor in Spitalfields. -Alex Stevenson

Place visiting friends most want to see:


Plastic People in Shoreditch... and thats down to its global reputation for awesome sound and its central role in the evolution of bass music in London over the past decade. Folks are always surprised how small it is in there—its just a tiny, dark basement—but theyve always put the music first and thats the key to its success. -Alex Stevenson

Best Coffee Shop:

“Not easy as there are plenty of great coffee spots in London. Personal favorites are the De Beauvoir Town deli for two reasons—firstly because it's five minutes walk from my office (I also work with Gilles Peterson at Brownswood Recordings) and secondly because they serve Monmouth coffee which is awesome. What's more, their sandwich, patisserie and cake game is super-tight so it's good for breakfast, lunch and afternoon tea times. Although, if we're going into cake territory then the little vintage furniture store and cafe 2&4 on Southgate Road (N1) is a truly undiscovered gem. Home baking at its greatest, their rhubarb cake—kinda like a carrot cake—with cream cheese icing is off the chain! Best in the city... hands down.” -Alex Stevenson


I Love:

“Hampstead Heath, Springfield Park in Clapton, Notting Hill Carnival (last weekend in August), The Southbank, NTS Radio, 24 hour convenience stores, the fascinating melting pot of cultures and what emanates from this clash, Brick Lane Bagels, Tower Bridge...” -Tom McCarthy

How to kill time without blowing the bank:

All of the above places are great and cheap! They’re free! A day on Hampstead Heath in the summer, or a wander along the Southbank taking in all the free museums and exhibitions (Tate Modern) are two great and cheap ways to pass time in London. -Tom McCarthy

Most absurd event I’ve witnessed:

“A crackhead relieving herself on the main road in Dalston. Just plain disturbing.” -Tom McCarthy

I loathe:

Public Transport, traffic, aggressive cyclists–there’s a theme here... -Tom McCarthy 

Favorite clubs, music venues:

“Plastic People, best small club possibly in the world? Netil House, warehouse space in Hackney. The Barbican. The Queen Elizabeth Hall, I’ve seen some amazing live shows there, including Olafur Arnalds recently.” -Tom McCarthy

Favorite pubs:


The French House in Soho, the Royal Sovereign in Clapton. Just a normal pub, a haven from all the fashionistas and trendy types in Dalston and the rest of Hackney! The Hollybush in Hampstead is pure London pint and roast and bliss. -Tom McCarthy

MFP "Light-Minded"

Related Content