With music videos not at the forefront of the dance music scene right now, electro artist Zedd invokes a breath of fresh air with these spastic visuals to accommodate his latest release on OWSLA, “Slam The Door.” You can grab it on Beatport here. With a dreamy build and a dirty drop that are highly contrasted against one another, it is clear that Zedd’s sound is transforming and evolving. This Song is Sick goes as far to say that this is one of the edgiest tracks from the young producer, and that this may suggest a new phase of Zedd.
Anton Zaslavski (aka Zedd) has experienced a rise to stardom recently stemming from catchy remixes for class acts like Fatboy Slim, Black Eyed Peas, Diddy and Skrillex topped off by chart-topping originals in the latter half of 2011 such as “Shave It,”“Stars Come Out” and “Dovregubben.”
The vision for this video comes from the man himself: Anton spoke to Rolling Stone about it:
Ive had this idea about doing this video for a quite a while, but Ive always thought that its too stupid. I kind of wanted to do it, but I thought I [couldnt]… if you ask me for a deeper meaning of this video, I wont be able to tell there is one, but I just love it and I think its funny.
The video, directed by Justin Nizer for Eyewax Films, involves close-ups of a group of people making the same hand signal during the build up and estranged tongue movements to correlate with the drop. It is definitely random, but it works.
“I wanted to create an interesting song that's as simple as possible, but at the same time different from anything everyone else would do,” Zaslavski says. “I've tried to think of a bass-drum rhythm that not everyone is using, and it's really hard to find something innovative in 4/4 and 128 bpm.” The video aesthetic definitely meets the simple, but different philosophy Zedd speaks to with the production.
For those of you that don't know, OWSLA is Skrillex's label that was started last year compromising releases from artists such as Porter Robinson, Kill The Noise and Skream to name a few. Stay tuned for our post on Skrillex's LA Takeover Tour marathon, in which he will play six consecutive nights of intimate, brain-wrenching shows in his hometown starting tonight! You can catch Zedd playing alongside Skrillex this Thursday, January 26 at Exchange in Downtown LA.
Additionally, it is amazing that a young artist like Zedd can climb the ranks so quickly, as he is slotted to play at this year's Coachella. Keep an eye out for more to come from this exciting up and comer!