I feel like I should be talking about Die Antwoord here. I mean “I Fink U Freeky” is catchy as hell and all, but the real reason why this video is such a killer? Roger Ballen. Without question Ballen is one of my favorite photographers and he also happens to be the director of this here video. I can’t remember the last time a photographer has so thoroughly sucked me into their work. His images serve as jumping off point for your imagination to run wild—they’re sinister, slightly humorous and 100% captivating. He has a knack for wrapping things up in a twisted black and white dream-like reality caught some place between documentary style photography and highfalutin art.
If you’re into the aesthetic of this video, I highly recommend you picking up Ballen’s book Boarding House. It came out a few years ago via Phaidon Press and is a follow-up to his acclaimed Outland and Shadow Chamber series. In a lot of ways the backdrop for this video is an extension of his work highlighted in the book.
Die Antwoord is hunkered down and isolated in some transient-like residence living an elementary existence in a basic shelter for immediate survival. Primitive drawings on the walls, the space is littered with animals and strewn about with leftovers reminiscent of chaotic like scenarios of days gone by.