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Swedish House Mafia Turns LA Upside Down


Photos by Justin Markell

Hot off headlining Coachella and being named one of the top acts this year by Billboard, Swedish House Mafia continue to impress. The buzz from their "Greyhound" video, a collaboration with Swedish vodka brand Absolut, was enormous and still afloat. Mixing futuristic with rustic desert anarchy, the video is beautiful and one of the most innovative we have seen of late. Absolut has designed a campaign around the group with Absolut remixes, which was what was on board at the private event hosted by the vodka company last Wednesday amidst Coachella weekends at The Belsasco Theatre in Downtown Los Angeles.

Whilst Swedish House Mafia was not officially slated to play the event, mention of a surprise guest performance kind of gave it away because of the buzz surrounding the video. A tweet from Swedish House Mafia then confirmed it, a tweet that maybe shouldn't have been, as hundreds of on goers poured onto the streets of Downtown turning many confirmed attendees away because of the chaos. Guests sipped on Absolut speciality cocktails, or remixes if you will. I drank 'Greyhounds' all night in spirit, they were tasty; Absolut vs. Grapefruit Juice (Original Mix), pun intended. DJ Politikand Tim Mason (Size Records) provided beats to warm up the crowd for the trio, while party goers and industry heads mingled. We bumped into Tommy TrashDJ S.CofRew and some of the Size Records crew. It was good times all around.


Attendees were treated to an hour and a half performance by it group of the moment Swedish House Mafia, playing a energy-filled set comparable to their set at Coachella just days before. Stellar production made for a perfect evening complete with amazing visuals, lighting and pyrotechnics, typical of any Swedish House Mafia performance. Opening up with their latest single "Greyhound," the crowd went wild and would continue to do so for the onset of their set. Deniz Koyu "Tung" was played before Ivan Gough, Feenixpawl ft. Georgi Kay "In My Mind" (Axwell Remix) was mixed into Sebastian Ingrosso & Alesso feat. Ryan Tedder "Calling" (Vocal Mix) that left the crowd in pandemonium, see video below. Swedish House Mafia's private edit of  M-3ox feat. Heidrun "Beating Of My Heart" (Matisse & Sadko Remix) with Temper Trap "Sweet Disposition"  was spine chilling and a highlight of the night, also one of the highs of this year's Miami Winter Music Conference that was a track ID that is now no longer. Asian typography consistent with the music video laced the visual monitors for a rendition of "Antidote," the smash hit collab with Knife Party, bringing the crowd alive with a little dub feel. Next was Dirty South & The Usual Suspects feat. Erik Hecht "Walking Alone" mixed with Swedish House Mafia ft. Tinie Tempah "Miami 2 Ibiza" that burst on-goers into a sing along of favorites. We got to hear the emotional "Save The World" which is always a treat before they wrapped with their edit of Tommy Trash "The End" vs. Florence & The Machine "You've Got The Love" vs. Swedish House Mafia "One".

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Buy "Greyhound" on iTunes

Watch the incredible new “GREYHOUND” video here

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