If this isn't evidence of the genre's new reach, what is? Jay-Z wants in, Will.I.Am has "got in" and so on the story goes. Why Will.I.Am has already collaborated with the likes of David Guetta, this is an interesting predicament getting two members of Swedish House Mafia in Steve Angello and Sebastian Ingrosso on board to write and produce his new track with Eva Simmons (vocals from Afrojack "Take Over Control") on "This is Love." The first preview of the song was leaked on Capital FM radio in the UK when Will was an-studio guest, see the video below. It's sure this will end up atop the pop charts sometime soon, and I cringe a bit when I say pop. There's not much more we can tell you about the collaboration except it's supposedly due out on Will's upcoming album Willpower.
“This is love for the beats…. love for the melody, notes on the sheet.”