deadmau5 sure does know how to stay in the news… after his weekend rant about DJing, the hooded performer recently announced the launch of a line of shirts, hoodies and hats. As seen on Rolling Stone, Neff Headwear, the brand that has outfitted the DJ for two years, is partnering with the electronic superstar to release “Neffmau5.”
There will be eight-pieces in all (four tees, one crewneck, one hoodie and two snapbacks) that will of course play of his Mau5head. "It was easy to put ears on the Neff face for an instantly legit logo, right?" Deadmau5 tells Rolling Stone. "I love the street and snowboard scene. The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration." Shaun Neff, the brand’s founder and CEO, calls the partnership "super exciting."
Look for the gear on July 15.
BTW, if you missed the Rolling Stone cover story, have a read. He's still angry at Madonna for her appearance at the Ultra Music Festival in March, which we thought was a dead horse by now.