Never been to a Dayglow party. You? We hear it’s pretty damn bonkers—if you don’t mind getting your cloths all fucked up. They’ve been throwing these events for seven years and for what ever reason they’re changing their name to "Life In Color." Call it evolution, call it growth, lets just hope that the same high-octane energy and spirit of the brand lives on. Stay up on their tour dates here.
The name chance is official come September 1.
Organizers of the wildly popular electronic music event, which take place in cities across the US almost weekly, felt that the time was right to make the transition from Dayglow to “Life in Color,” as part of the brand’s evolution over its seven-year history. The thought had always been that Dayglow, as a name and brand, could not wholly encompass the event experience. So the choice to move forward as “Life in Color” was an easy one.
“We always had the name-change idea on the agenda, but the time never seemed right,” said Founder Paul Campbell. “We felt we were bursting at the seams under the Dayglow moniker, so this change has worked out perfectly for all and we’re incredibly excited to take our ‘Life in Color’ events to a truly epic next level.”
The name change comes just weeks after the acquisition of Dayglow by entertainment mogul Robert F.X Sillerman, but the two events are unrelated, said Founder Sebastian Solano. Dayglow was the second EDM culture giant purchased by Sillerman, who previously acquired Disco Donnie Presents in June.