The product name Urban Raver ($249 and $399) is a bit of a hard pill to swallow. It just goes to show just how big this EDM culture thing has become, I suppose. The headphones are aimed at the EDM culture market; built with techno, trance, hip-hop, drum ‘n bass, sounds in mind, but they should have come up with a better name than Urban Raver.
There’s even an Urban Raver app that allows for sharing and discovering new music via Facebook and Twitter. Here's the product page for all the specs and features.