I was chatting with a bloke (read: Englishman) a while back about the state of EDM culture here in America. How I’ve seen the scene—since my involvement in the early ‘90s—go up and down and up and down and what it’ll take for its current upward trajectory to make a lasting impression. Don’t get me wrong, electronic music, for the first time ever, is finally here to stay. It’s legit, just like rock and hip-hop. But for as big an explosion as we’ve seen over the last few years, it still hasn’t made an impact on a cultural level like it has in Europe. What will it take for this to happen? Exactly what’s starting to shape up now, for Clear Channel Media and Entertainment to flip the switch and start programing EDM throughout the US—just like Radio 1. EDM will become another beast all together; when it comes to radio or television reach here in America no other outlet has as much influence as Clear Channel.
Enter the next evolution in EDM culture.
Clear Channel is launching “Evolution,” a new station with Iheartradio that’s dedicated to EDM. The station will kick off with a five-day studio takeover with Pete Tong (you know, the iconic British DJ behind BBC Radio 1’s renowned Essential Mix radio show) on November 12. In addition to Tong, Afrojack will host an Evolution kick off event with a performance in New York City on November 14. The station takeover will feature special interviews names like Axwell of Swedish House Mafia, all-new guest mixes and non-stop music from Pete Tong’s hand-curated playlist.
Beginning November 19, the station will air its full schedule of programming and will feature “All Gone Pete Tong,” a live, two-hour daily show that will include Pete’s Essential New Tune of the Week, as well as hit songs from the global Top 100 chart on Beatport.com. The show will broadcast Monday through Friday from 7-9 pm EST. Tong’s show will join an impressive lineup of radio shows hosted by a rotation of popular and up-and-coming DJs including: Diplo; Wolfgang Gartner; Morgan Page; Fatboy Slim; Yung Skeeter; Dim Mak; Manufactured Superstars; Roger Sanchez; Dillon Francis; Doorly; Eats Everything; Jaymo and Andy George; The 2 Bears; Tom Staar; and Hot Since 82. Even Magnetic's own Far & Away show. Evolution will also air exclusive content from Swedish House Mafia’s final tour in addition to their featured show with all-new mixes. Programing will also include special spin sessions, on-air interviews and guest-hosted radio shows with world-class, progressive DJs and EDM producers.
“I’m excited to be a part of Evolution,” said Tong. “Electronic Dance Music has seen a major rise in popularity in North America over the past few years so this is exactly the right time to provide a new and groundbreaking music service. I have spent my whole career seeking out and championing the hottest new electronic artists and I’m inspired by the opportunity that iHeartRadio has given me. Clear Channel is dedicated to giving a voice to a variety of music genres, and I’m sure Evolution will grow to become a major asset to electronic music. I look forward to working with iHeartRadio to provide a new platform for both the established and most exciting new artists and DJs.”
Listen to Evolution via iHeartRadio here.