Check out this short movie by Double Edge Films. God Is A DJ (not to be confused with the Faithless song of the same name) is a few years old, but we think it's still worth sharing. It tells the story of a DJ who stumbles upon a tragic scene. Using magic turntables, he is able to turn back time and undo what just occurred. He ends up having to rewind the scene a couple times to get it just right, after causing a gang fight, a little girl picking up a heroin needle, and a sweet old lady in a wheelchair being hit by a car. Dark but funny, and definitely innovative.
On a similar note, check out this commercial for Pro X Fade Advanced Crossfader Technology from a few years ago, featuring cars in roundabouts played like vinyl records and people as the crossover.