Hey there EDMers, happy Wednesday. I’ve found an interesting little piece of information for all of you pink-loving, fluff and froth wearing fashionistas out there from our friends over at Mixmag. Forever 21 has partnered up with Hello Kitty to produce the Hello Kitty Forever collection, a line of clothing that is cute, edgy and fun all wrapped up with the bow to match. Featuring trend-setting blogger Alexandra Spencer as the face, the collection features slogan jumpers, peplum tops, dresses and knit sweaters in intricate, mismatched prints.
The collection is inspired by classic Sanrio characters, combining bold colors and pop prints to create a series of never before seen pieces designed by Forever 21. As an exciting tie-in to the collection, the brands have partnered with the celebrity jewelry designer, artists, TV personality and Sanrio fan ‘Onch Movement’ to co-design a complementary jewelry collection.
Check out this psychedelic collab video pushing the new line below and get to styling here