This past weekend we posted a quick article, “EDM Culture Everywhere: New DJ Reality TV Show In The Works.” There wasn’t much info about the show (working title: Superstar DJ) at the time of the posting other than they are currently looking for applicants and the man behind the casting is Doron Ofir. Ofir has worked on shows like: Jersey Shore, A Shot at Love with Tila Tequila, Paris Hilton’s My New BFF, RuPaul’s Drag Race, Millionaire Matchmaker.
There’s still not a whole lot of info about the show, but we hear more news is coming later this month. This morning I came across an interview via Spin with Ofir talking about how he’s a former doorman and clubkid and is pretty well versed in EDM culture and is by no means attempting to exploit the scene. The interview didn't really give any specifics about the show but did gloss over the idea with a few broad-strokes.
One of the greatest moments of my life was Carl Cox at Marbella in Barcelona, watching the sun rise. Ill never forget it, because he broke Laurent Garniers The Man With the Red Face that night. I have a million of those stories, so understand that Im going to do my best to make this legit. -Doron Ofir
The entire interview is pretty long, but here are a few of the questions and answers...
Can you share who the producers are?
It's under wraps until the third week of January. They want to announce it and legitimize all the people who are involved, and it's a lot. I'd like to say that it's the titans of the industry. But there's a reason that I'm casting this over any other company, because I understand this world probably better than anyone else in the television entertainment pop-culture universe. That's a really important factor to this, because any way you slice it, dance music has been here since the mid-'70s, when the birth of disco started.
I actually think that Jersey Shore helped sort of reduce the influence of hip-hop currently. Jersey Shore brought back that sort of beat-the-beat, that throw-your-fist-and-dance, to a mainstream perspective. Now. Electronic dance music is a worldwide phenomenon and has been sorely under-recognized in the United States. So that's number one. Number two, my background is from nightclubs. That's what I did. I broke artists long before there was ever an agency system that was actually representing electronic dance music culture. I broke my teeth with Jellybean Benitez, all the way up through Skrillex. I started in New York, Sound Factory bar. Sound Factory. Twilo. Limelight. Tunnel. USA. Chaos. Envy. Jet Lounge. Everything from innovative house music — let me go even further back. Everything from freestyle — so Louie Vega, David Morales, Frankie Knuckles — to the birth of bass house to electronic dance. Then I moved to Miami in 1991 and helped launch the Winter Music Conference for DJs, which is now the largest dance music convention in the world. So there's an element of passion and truth that I have. That's why they tapped me, to at least be able, with a discerning eye, to weed through the nonsense and actually be able to create something that will help bring music to the forefront and back to television in a way that's actually legitimate.
You're looking for talent as well as just strong personalities.
Of course! Ultimately, they have to have talent in order to be able to succeed. You have to understand the mathematical and engineering prowess that it takes to be a DJ now. This is not about creating the perfect song list on your iPad. This is about understanding the dynamics of music in its ultimate foundation and building from there and letting others know how this is done.
How do you translate that to television?
This is going to be an interesting challenge for production to create. However, it's just as visual as anything else. For a real DJ to start out and to be able to show their vision, it's not just about the music. They have to understand the room. They have to understand the design elements of a room. How music saturates the floor. What kind of emphasis and color, light spectrums, everything that creates the actual experience that you're about to partake in. If you're Swedish House Mafia, you don't just sit up there and play, you control everything from its concert direction. So it's so much more than just being what people consider a DJ. We're not looking for the Bar Mitzvah DJ — which, by the way, if there's a brilliant one out there, I'm totally willing to hear him! It's giving the opportunity to everybody for the time to make the dream a reality. Because not everyone's going to get the Vegas contract. Not everyone's going to get to play LIV in Miami. Not everyone's going to be able to play Pacha.
You can read the full interview here.