Well, it's clearly that time of year again and if you're online for even just a second, you won't be able to escape the WMC hype. Although its presence may be overwhelming, you can stay on top of it with ease by following us here at Magnetic and of course our good friends at MOX. If you didn't hear about them earlier, MOX is the first online music television platform of its kind. And they're excited to announce the release of its EDM-focused MOX.TV. Officially launching in Miami during Ultra Music Festival and Winter Music Conference, offering up the best exclusive video content across the entire spectrum of dance music (House, Trance, Bass, Techno) and serving as your personal concierge to what’s going down in Miami all week long.
MOX will be invading Miami Music Week from March 20 - 24 and taking its message to the streets – literally – with the MOX BUS. A curated mobile dance party complete with DJ decks , an open bar, and room for 30+ party people, programming on the MOX BUS will feature daily takeovers by some the world’s most sought after DJ crews as they cruise through the streets of SoBe, Downtown and beyond. Fans can experience these unique and intimate events all week on MOX.TV.
Randomly-selected party-goers in Miami will have the opportunity to hang out with the EDM elite on the MOX BUS as MOX captures behind-the-scenes DJ debauchery and exclusive mixes. Those who don’t get to experience VIP access to the bus itself can experience it all on MOX.TV.
WHO’S ON THE MOX BUS:
● REVEALED: Dutch icon and #6 DJ in the world—Hardwell—along with his comrades
Dannic & Dyro, take us on a Revealed Recordings journey through Miami from their
label showcase at Mansion to Hardwell’s main stage appearance at Ultra... and
everything in between.
● DIRTYBIRD: Seasoned house collective Dirtybird Records take the MOX BUS on a
personal excursion around their favorite Miami hangouts hosted by Claude VonStroke
and featuring live sets by Claude, Eats Everything, Kill Frenzy, Catz n’ Dogz!
● ANJUNABEATS: Above & Beyond’s iconic Anjunabeats label showcases exclusive DJ
sets from rising trance producers and DJs : Jaytech, Norin & Rad, and Maor Levi.
● TOOLROOM: MOX kicks off the beginning of Toolroom Records’s 10th Anniversary
with an exclusive introspective look into the label’s history & the debut of their Toolroom
Knights stage at Ultra featuring live sets by Mark Knight, Funkagenda, & friends.
● 1605 MUSIC THERAPY: Follow European techno legend and 1605 honcho UMEK
alongside labelmates Pleasurekraft and Stefano Noferini as they explore dance music’s
deeper side while gearing up for their sold-out 1605 label night in Miami.
● SMOG: The definitive American bass music crew takes over the MOX BUS featuring
live sets from 12th Planet, Flinch, Truth, Clicks & Whistles, and surprise cameos by
some of the scene’s biggest names.
“We’ve chosen to work with these and other artists featured on MOX because we believe they represent the future of music,” explained Carter Laren, Co-Founder and self-described “Control Freak” at MOX. “And we’ve chosen to launch in Miami during Ultra and WMC because of the sheer volume of talent and unbridled fan enthusiasm you experience when you’re there. Like most people in Miami that week, we won’t be sleeping much.” What differentiates MOX from other media outlets, Laren emphasizes, is its television-style presentation. “We’re not just another a dressed-up blog. I like to say that we’re what MTV would be if they launched in 2013. And if they played music.”