First and foremost, this video for the new Pretty Lights tune is pretty amazing. It's great to see brands and artists working on cool projects together, and we are not going to lie… those monitors made us a little jealous, a definite want for our own studios.
LG Electronics (LG) partnered with Pretty Lights, the pioneering electronic music artist Derek Vincent Smith, to create the music video for his latest track, "Around the Block." The video showcases LG’s IPS 21:9 UltraWide Monitors, which perfectly complements Smith’s musical vision and music-mixing process with expansive, cinematic screens and multitasking features.
The music video brings Smith’s artistic vision for "Around the Block" to life through the use of LG’s UltraWide monitors. The concept of the video is the symbiosis between man and machine, or more specifically, between Smith and his UltraWide monitors. With expansive screens and enhanced multitasking features, these monitors are an ideal match for Smith’s unique, experimental approach to creating music and video.
Multitasking for Creative Musical Endeavors
The UltraWide monitor is an excellent tool for the digital environment, helping artists to perfect their beats and realize their creative vision. The monitor’s 29-inch, 21:9 aspect ratio screen enables users to view and work on several open programs at the same time, making it easy to mix, edit and create. Conveniently, the 4-Screen Split feature divides the display into four segments, which can be arranged into a variety of useful configurations with just a few mouse clicks.
Moreover, the Dual Link-Up function caters to the multi-device requirements of today’s digitally savvy artists. The feature enables users to simultaneously connect two separate devices — such as a sound mixer and a recording device — to the monitor. A clever efficiency booster, the Dual Link-Up helps to facilitate the flow of creative production.
"Around the Block" will be released on the album A Color Map of the Sun. Pretty Lights’ fans can pre-order it now on CD, vinyl, or in digital format from the official website.