EDM News: Billboard is reporting this morning that the Live Nation x Insomniac deal is pretty close to being inked. How much does half of Pasquale Rotella's empire run you these days? About $50 million bucks according to reports.
Gary Richards and Hard Events are already under Live Nation and now it looks like Pasquale Rotella and his Insomniac crew will be in the same building. Can't help but wonder what that office dynamic will be like? The two camps are already playing together with Hard having a stage at EDC this year. Insomniac stage at Hard Summer, perhaps?