Music Choice is teaming up with OneBeat, the multi-platform media and entertainment company dedicated to Electronic Dance Music, to bring EDM programming to TV for the first time. Music Choice will feature over twenty hours of original programming from OneBeat TV this summer. The content will be available for free to cable subscribers nationwide on Music Choice Video On Demand from July 1- August 11, 2013.
Armin Van Buuren, Hardwell, Skrillex, Tiesto, Porter Robinson, Steve Angello, Pete Tong and Art Department will be featured in content never before seen on TV. Program highlights include lifestyle, character based and artist profile shows like: You Should Know Me By Know; Road Trippin; Themantics. Other programming in the works includes shows by Armada Music, Toolroom Records, OWSLA, Om Records and Size TV.
“What makes great content is great story telling and rich characters. There is no other place right now with such a target rich environment for characters and stories as EDM. From the DJs to the fans, the promoters and the go-go dancers, lifestyle, travel and music. It’s a content makers dream,” said Joe Kanellitsas, OneBeat Co- Founder & CCO. “We are beyond excited to be bringing the most culturally relevant music of today and cutting edge content to its fans via the Music Choice platform,” OneBeat CEO, Mikhail Lapushner.
Hopefully there’s no EDMTV Raps... Mash-ups are so 2008.