If you are not familiar with Bob Lefsetz, you should be. Lefsetz is a music industry pundit of sorts that writes about everything that crosses his mind via an email newsletter, sometimes three emails a day worth. Lately he has had a lot of interesting things to say about the second coming of electronic music in the USA, or EDM Culture as we call it now. He is always calling out the industry assholes, the future of media and the music business, one of his favorite subjects.
I first saw him during Coachella at an IMS symposium last year and became a fan of his no bullshit feather ruffling style. Few if any people have the balls to just come out and talk about the problems and controversial issues like Lefsetz.
Many times in this interview you can see Pete Tong clenching his hands so hard it looks like he's going to break his mic. I can only imagine he's fantasizing about beating Lefsetz senseless with it over and over while he sits there. Body language and facial expressions tell it all, Lefsetz is very very good at rubbing people the wrong way during his pontification sessions.
So anyway, you might find him to be as irritating as a heat rash, but if you let everything gel you probably will agree with him, at least on a good chunk of things. So here is a chance to watch the man in action, enjoy.
Dig in to this….
Published on 7 Jun 2013
Controversial industry blogger Bob Lefsetz sat with IMS partner Pete Tong for an animated chat. Stand back! Lefsetz was his usual, brutally honest self. For many of us, reading Lefsetz be seduced by electronic music has been one of the highlights of recent years - and his words travel far and wide and up to the highest executive levels in the world's largest music companies. Bringing him back to Ibiza was a joy to watch...
Key topics were:
-Electronic music and it's subtle climb to the mainstream. "The best thing about electronic music was that the mainstream was clueless. The fans owned it, just like rock & roll."
-Investment in EDM: "If you get offered the cheque, take the cheque!"
-Social media clearly having a direct correlation with the rise of electronic music: "Facebook has become passé. Get a website and Wikipedia," he said. "Also, take care of your core audience; play to the core. Don't worry about trying to get new fans, your core will take care of that for you!"
-Being successful: "If you're not getting hate mail, you're nobody. The hardest thing to do is follow-up on success. And the longer you wait, the harder it becomes."