Ok, so as EDM culture takes root faster and faster in the USA it's very interesting to see the types of songs that are rising up the charts. Axwell's "Center of the Universe" sounds like a modern day Erasure song, this is just a straight up pop song... which is fine but where does EDM end and Pop begin? Or are they just one and the same? Oh the classification game is so much fun isn't it! To me this is a well crafted pop song and I would not drop this into any particular electronic music category, because it's pop not house music or techno or trance, etc.
Anyway, the production values of the Ultra videos are some of the best out there, so if you are a Swedish Pop Mafia fan then you will totally dig this. Nothing wrong with good pop music.