This past week in New York’s Lower East Side I caught up with Las Vegas club resident and jetsetter, DJ Vice, for the public unveiling of the Tumi x DJ Vice “Brief Pack”, the result of his collaboration with the luxury luggage brand Tumi.
Months before, Vice approached Tumi in hopes that they would be receptive to his ideas about modifying their popular business class “Alpha” backpack for an on the go DJ.
With the surge in EDM culture creating a new product demands, and DJs picking up the torch as the latest ambassadors of cool, Tumi was receptive to say the least. It didn’t hurt that Vice had been a loyal Tumi consumer, and could attest to the product’s reliability.
Also a fan of Tumi products, and a brief salesman during my early days as a mallrat, I was excited to see what this limited edition bag had to offer. Construction-wise the bag is very similar to the Alpha, but some functional modifications include a small removable pack for moving between the club and hotel, LED lights in the main compartment lining to help you rummage through while in a dark club, some additional inner pockets for holding a needle case or hard drive, and dual “V” feet forming an “X” on the bottom of the bag to help it stand upright even when it’s not full.
Aesthetically Tumi retained it’s default black ballistic nylon exterior, but lined the interior with Vice’s signature green and traded their pinstripes for a rectangular rip-stop pattern. They also added a small leather pocket to hold Vice’s lucky poker chip, and included a Vice custom luggage tag. The bag is equal parts functional and eye catching, so it is no wonder the limited edition bag sold out in the first day it was released on the Tumi website. There is currently a waiting list.
When I asked Vice about the development of the bag and his own use of it, he wasn’t shy saying “Sometimes I am carrying 20lbs of equipment. I have two laptops, two pairs of headphones, power cords, USB cords, a controller keyboard, the list goes on. The main things I wanted to cover with the bag was protection of the equipment, the functionality of the bag, style, and comfort. This bag is really my dream bag.”
With regards to DJs endorsing products in general he says he feels that “...DJs need to stick to knowing their brand...sometimes you see DJs that attach themselves to something that don’t really represent them. If it was any other luggage company I wouldn’t have done it, it’s just not what I use.”
Vice’s sincerity was palpable, and I look forward to his next collaboration.