Last fall, Ralph Lauren launched their Denim & Supply campaign featuring Avicii as their nubile EDM culture brand ambassador. A calendar year has passed since, and a lot has changed; "Wake Me Up" is the new "Levels," the Glee Cast is in college, and Bob Filner's laundry list has experienced exponential growth.
Who knew that Avicii would successfully pioneer the unification of EDM and haute couture? Not, I sir. Not, I. Electronic music and fashion pair seamlessly well, like peanut butter and jelly, or sharks and tornados, or whiskey and more whiskey.
To keep with tradition, the ultra-chic clothing company has enlisted the talented Avicii for their 2013 collection. Avicii has also launched his new music video for "Wake Me Up" featuring items from the fall clothing line. Synergy, bro, synergy...
The collection is a mixture of Americana, Rock n' Roll, and a casual coolness that only a few designers can successful pull off. And Avicii may not be America's Next Top Model, but he serves up a mean "Blue Steel" and some Tyra-fierce poses (snap, snap).
Here are our favorite Denim & Supply looks for the fall season.