Big news out of Adidas this fall as they have managed to team up hip hop rockers Run DMC with EDM culture's A-Trak to create a new anthem that can unite generations. The campaign has created a live interactive music video where fans can control what happens next in the video either by vocal or keyboard commands. Here's the full description on Soletron:
Sparks will fly as the true masters of collision Run DMC take on the prince of clubs A-Trak in the studio to create a new contemporary anthem that will unite all originals. Right from the start, Run DMC have constantly collided with cultures, inspiring others at every turn. The rap pioneers were the first to unite hip-hop with rock and fashion with music. Now they’re at it again in a new-school tussle with the hottest mixmaster on the planet.
Set in New York, Run DMC will be the players in a music video that can be controlled by fans. Using voice commands and adding visual effects, fans will be able to influence the video and trigger special effects and animations
Check the trailer below, and you can view the complete video here.