It's really hard to tell what Beamz by Flo-Rida is thinking on this. Their product has basically reached Chia Pet status and is nothing more than a corny gag gift. It's been getting ridiculed around the scene and deadmau5 even clowned it last month in a video of him throwing the Beamz unit out of his car and smashing it to pieces.
Trying to be cool, Beamz responded back with a new ad using deadmau5's likeness and the catch phrase "it's so easy even a mouse can play!". We seriously doubt this is going get them any points in EDM culture.
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It looks like deadmau5 is contemplating legal action. Here's the scoop from Mixmag:
With an incredulous “get the fuck out of here” Deadmau5 shared the ad via Twitter last night, later adding that he did not give the Beamz the permission to use his likeness in any shape or form...
And while Deadmau5 didn’t come out and say as much, it does appear that he has contacted his lawyers and will be looking for some sort of financial retribution against Beamz for them using his likeness without permission, as he concluded his Twitter rant against the ad and company with just two words- 'Tour money'.”
Here's the video-
Read the full story on Mixmag.net